about us

SuperGroup is a distinctive branded UK fashion retailer, offering quality, detailed clothing and accessories.

In 1985 the first Cult Clothing store was opened in Cheltenham, selling independent clothing labels and vintage styles.

Fast-forward to present day, and whilst Cult has stores all over the UK, as well as selling online to over 100 countries, it has stayed true to its roots - offering cutting edge independent brands to customers who value uniquely designed clothing.

Alongside acclaimed in-house brand Superdry, Cult stocks hot British labels like Paul’s Boutique and Motel, as well as fresh stand-outs, such as Fallen Angel and Cuckoo’s Nest.

Cult.co.uk has an international following, who enjoy the safe & secure site, with its great customer care and hassle-free returns policy.